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VVineyard History

Era IV · 1860 to 1940

Vines and Dairies

A name from the grapevines. A living from the cows.

For about a century the land along the east shore of Utah Lake was quiet farm country. A few grapevines gave the place its name. Dairy cows gave it its living. And for a few glittering decades, a lakeside resort just to the north gave the whole valley somewhere to dance.

The grapevines

How Vineyard got its name

Shadrach Holdaway, a pioneer of Provo, homesteaded on the east shore of the lake and planted grapes. A neighbor, John Gillies, planted vines too and is credited with the name. The grapes stuck in people's minds, and so did the name: Vineyard.

The Holdaways stayed for generations. By 1991 the Holdaway family alone counted about twenty households in town.

Utah valley farms, 1941
Utah valley farms, 1941Russell Lee, Library of Congress

1888

The Geneva resort

In March 1888 Captain John Dallin bought ten acres on the lakeshore just north of Vineyard and named his resort for his daughter, Geneva. He built a boat harbor, bath houses, a hotel two and a half stories tall and a dance pavilion whose floor sat on springs.

Special excursion trains came from Salt Lake City, Ogden, Provo, Eureka, Manti and Nephi. Swimming cost twenty cents, a hamburger a dime and a root beer a nickel. Children slept on the benches while their parents danced.

The resort closed around 1935, and its buildings were torn down around 1939. But the name lived on. When the government built a steel mill nearby a few years later, it took the name Geneva too.

Trains carried visitors to Utah Lake resorts like Geneva, just north of Vineyard.
Trains carried visitors to Utah Lake resorts like Geneva, just north of Vineyard.Utah State Historical Society

Farm country

Thirty-two dairies

Thirty-two dairies once lined Geneva Road. The Holdaways, the Gammons and their neighbors milked before sunrise and knew every neighbor by name. In 1920 about 560 people lived in the Vineyard area, most of them on farms.

In 1928 a county newspaper wrote that no region in the United States beat Utah County as a dairy center. Local alfalfa and beet pulp from the valley's sugar factories helped make it so.

In 1924 the Pleasant Grove Canning Company announced it would take in tomatoes from farms at Provo Bench, Vineyard and Lake View. Vineyard fields were feeding people far beyond the valley.

32dairies along Geneva Road
560people in the Vineyard area, 1920
The Pleasant Grove Canning Company, 1919. In 1924 it took tomatoes from Vineyard farms.
The Pleasant Grove Canning Company, 1919. In 1924 it took tomatoes from Vineyard farms.Utah State Historical Society
Dairy cows on a Utah valley farm, 1941
Dairy cows on a Utah valley farm, 1941Russell Lee, Library of Congress
Utah valley farms, 1940
Utah valley farms, 1940Arthur Rothstein, Library of Congress

1922

A Vineyard farm kid

In 1922 eight year old Rex Blake was handed the family's cows to milk. There were no milking machines, so every cow was milked by hand before school. Horses pulled the milk cans two miles to the milk house, and the train carried them to Clover Leaf Dairy in Salt Lake City, winter and summer, seven days a week.

He walked a mile and a half to the Vineyard School, bathed on Saturday night in a round tin tub and, at fourteen, learned to drive the family's first truck, a 1928 Ford Model A. "We just grew up," he said.

A Utah farm boy at work, 1940
A Utah farm boy at work, 1940Russell Lee, Library of Congress

Era IV

Key moments.

Full timeline
1860
Shadrach Holdaway homesteads on the east shore and plants grapes. John Gillies plants vines too, and the name Vineyard sticks.
Early 1880s
Carp are brought to Utah County in the early 1880s and soon fill Utah Lake.
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1888March
Captain John Dallin buys lakeshore land and opens the Geneva resort, named for his daughter.
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1920
About 560 people live in the Vineyard area, most of them on farms.
1922
Eight year old Rex Blake milks the family cows by hand before school.
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1924
The Pleasant Grove Canning Company takes tomatoes from Vineyard and Lake View farms.
About 1935
The Geneva resort closes, around 1935. Its buildings come down around 1939.
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